Yes, an exhaustive competitor analysis and benchmark report is a mandatory initiative/service for all new client programs.

We leverage best-in-class tools like Google Analytics, Google Trends, Ahref, SEM Rush, Raven Tools, Moz, ScreamingFrog, Majestic, Sprout Social, Spyfu, SearchMetrics, and more to deliver comprehensive peer analysis, audit reports, forecasting, and future strategy planning.

Absolutely!

If we cannot help you with your marketing needs, we will help you get in touch with someone who can.

We have built an extensive network of agency partners who we work with regularly and trust.

Yes, we work with clients all across the US and beyond.

We build live, web-based reporting dashboards that act as a single client portal from which all of your digital marketing analytics are reported, giving you 24/7 access to campaign performance and total clarity. Additionally, weekly analytics analysis is conducted by your dedicated strategist, and monthly reporting review calls are provided. Most importantly, we provide an executive analytics layer to our reports so that key growth metrics are not glossed over.

Along with daily, as-needed communication, we will establish a standing weekly meeting with you and your key stakeholders.

This allows us to set expectations for weekly tasks, deliver incremental reports, and make quick decisions regarding timely needs.

Note: Once-a-month standing meetings may also be established based on your communication preference./p>

We determine success metrics for all program activities by performing a COCA (cost of customer acquisition) analysis prior to any contracting.

We consider metrics like the LTR (lifetime revenue) of our client’s customers, our client’s gross margin, LTV (lifetime value), and COCA% to determine a max COCA$ that ensures a program with eventual ROI.

For lead generation campaigns, we also consider monthly objectives like website visitors, leads, qualified leads, opportunities, and customers along with the conversion rate at each point.

Paid/direct response KPI examples would include metrics such as impression-share, CPC, CTR, landing page engagement, and conversions.

We track KPI’s through a varied tool stack that includes, Google Analytics, Shopify Analytics, HubSpot, and more.