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Marketing Strategy

Developing an effective marketing strategy, or market planning, is crucial before investing in any specific marketing activity as this is the map that will guide you to ensure any resulting marketing activity generates a healthy return on investment.

Our packages have been designed to suit the requirements and budgets of small to medium enterprises and, whichever option you choose, will be tailored exclusively to your business and enable you to promote your business in the right way to increase your sales.

When you work with our professional marketing consultants, our clear and logical approach means that you won’t fall into the trap of jumping into marketing campaigns before clearly defining what you want to achieve.

From generating innovative marketing ideas to choosing the best marketing tactics and marketing campaigns for your business, our marketing packages provide an energetic and inspiring forum to kick start your business. You can be assured that a CMO2GO consultant will only make recommendations that are suitable for your business.

Every successful marketing campaign starts with a strong strategy. We can help you build out an ROI-focused strategy or partner with you to make your current strategy even better. We will consult with you, perform market research, and create a game plan that centers around your target customers. With CMO2GO on your side, you’ll start seeing results in no time.

Digital Transformation
Brand Development
Brand Strategy
Channel Strategy
Product Strategy
Market Research
Media Planning
Persona Development
Messaging & Voice
Segmentation
Communications Strategy
Go-To Market Strategy

Marketing Execution

Companies can fall into the trap of spending time and investing money in a marketing plan which then sits in their in-trays for months. However, unlike many consultancies, we prefer to stick around to ensure that our recommendations are implemented correctly, so that our clients get the highest possible return from their investment and we become your outsourced marketing department.

We ensure your plan is fully implemented and supported through the deployment of a qualified marketing expert, at the level you require, so that you can quickly begin to see results and generate a return on investment.

We offer a range of ongoing marketing implementation and support packages which can be tailored to suit your business requirements. These range from a flexible resource at the end of the phone to a fully outsourced marketing director support function.

What’s more is that if we are retained on a 12 month basis we are happy to provide a ROI performance guarantee.

We offer a range of marketing services customized to the marketing mix, channels, and budget needed for success for each of our clients. We offer a wide range of services to give our clients one trusted marketing partner.

Inbound Marketing
Content Marketing
Web Design & Development
Digital Advertising & PPC
Local SEO & Marketing
Social Media Advertising
Social Media Marketing
Search Engine Optimization
Email Marketing
Demand Generation
Lead Generation
Lead Nurturing
PR & Influencer Marketing

Marketing Automation

Streamline and optimize your demand generation, lead nurturing, and content marketing ecosystem.

It’s true: Today’s most successful companies use marketing automation software. But it’s not that simple. To “do marketing automation right,” you need a meticulously planned approach that ties your technology and tactics to your marketing strategy. We build informed, data-driven strategies that focus on the behavior, needs, and interests of your prospective buyers to improve their experience with your brand and drive more leads for your sales team.

Platform Evaluation
Setup & Support
Platform Integration
Platform Assessment
Demand Generation
Automation Management
Content Automation

Marketing Mentoring

Often within an SME business someone in-house gets marketing assigned to them, even though they may have very little marketing experience. Alternatively sometimes someone gets promoted from within the business and becomes a marketing manager without the formal training required to carry out the role effectively. In other cases the business owner likes to be in control of everything to do with their business, which includes marketing.

If marketing is a discipline you want to keep in-house, but you know you are lacking some of the marketing knowledge or skills required to fully maximise its effectiveness then we offer marketing mentoring services on an ongoing basis.

We can also assist in the recruitment of a marketing assistant and help develop their marketing skills through our ongoing marketing mentoring process.

The beauty with the marketing mentoring process is that as well as ensuring your marketing plan is being implemented correctly, you are also investing in the individual assigned to carry it out. Their skills and marketing knowledge will develop the longer that they are mentored, so it provides a win-win for all parties. It avoids stunting a young marketers growth through the lack of marketing management within the business.

Marketing Cycle

Marketing Strategy

We start with an initial consultation in which we learn about your business, products, services, goals and current challenges. We evaluate your current marketing initiatives thoroughly, perform audits to determine where there may be gaps in your marketing and research your competitors to determine their marketing efforts. Based on this information, we create a marketing blueprint that includes detailed buyer personas to guide targeting efforts and strategies.

Attract Visitors

We use all available online channels to attract prospects to your brand. We use strategies that are designed around each of your buyer personas and that use all marketing mediums, such as blogs, website content, articles, paid search and social media content, in tandem to drive targeted visitors to your site and other digital properties. The idea is to be where your customers are and to engage with them in meaningful ways.

Convert Visitors into Leads

With well-designed calls-to-action and landing pages, we turn website visitors into leads or direct customers. The key to lead generation is to offer something that prospects value enough to part with their contact information. This could be a downloadable ebook or guide, a free consultation, a quote request, a promotional offer or a product trial. Our approach is to design compelling landing pages and call-to-actions and to continuously test different variations and offers to boost conversion rates.

Nurture Leads into Customers

Many prospects will not be ready to buy from you right away. They may want to compare your offering with competitors, or just need more time and information to make a decision. The latter is especially true for B2B products and services where the complexity necessitates a long sales cycle. The lead nurturing campaigns we create rely on highly targeted emails with downloadable content that is customized to the prospect’s persona, buying stage and specific solution they have shown interest in. We also use segmented remarketing campaigns so that prospects are regularly reminded about the product or service they have viewed.

Analyze and Delight

Just because you were able to close a lead doesn’t mean that you should stop educating them or sending them offers. We can create content that helps customers make the most of your offering, up-sell another product or service, or renew a subscription that is about to end. We also provide you with easy-to-digest monthly reports and analysis which breaks down exactly what is working and what needs improvement so that we can adjust our inbound marketing strategy for the next month.

Free Initial Consultation

Get in touch to discuss your next project and see how we can help your business grow.

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